Context
The assignment reviewed an accommodation website from the visitor's and business's perspectives: how its offering is presented, how options can be compared and how visitors reach the booking process.
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UX/UI Audit & Digital Strategy
Review of a hospitality platform's digital experience, with recommendations to simplify navigation, improve commercial clarity and refine the booking journey.
UX / CRO / Strategy
Observe. Prioritise. Improve.
Anonymised case study. Diagrams are illustrative and do not reproduce the client's website or data.
Scope of the review
Visual and functional review of public pages on desktop and mobile, including journeys to a third-party booking service. The review covered observable behaviour, not internal metrics or technical implementation.
Areas reviewed
User experience
Navigation, visual hierarchy, readability and mobile adaptation.
Offer presentation
Clarity of features and ease of comparing alternatives.
Conversion journey
Visibility of primary actions, booking steps and continuity between interfaces.
Technology strategy
Improvement options and dependencies to validate before rebuilding.
Improvement opportunities
Generalised recommendations that protect the client's identity. Priorities are qualitative.
Journey continuity
Review whether the selected context is preserved when moving to an external booking service.
Comparing options
Present distinguishing features in clear, comparable summaries.
Mobile calls to action
Surface primary actions earlier and reduce unnecessary steps.
Commercial clarity
Make conditions of offers and services easier to find and understand.
User journey reviewed
Conceptual representation of the stages assessed, not an extract from the original platform.
01Discover
02Compare
03Select
04Book
Strategic alternatives considered
Improve the existing site
Content, design and journey improvements without replacing the entire platform.
New web experience
A new web layer, subject to validating available integrations.
Broader transformation
Evaluate wider technology changes only when technical and operational reasons justify them.
Deliverable
A structured report with observations, prioritised recommendations, possible evolution scenarios and next steps to support decision-making.
Outside the scope
The work did not include analytics access, actual sales data, source-code review, performance testing, security auditing or verification of private integrations. No measured conversion or commercial outcomes are claimed.
Confidentiality
The client's identity and original report remain private. This page shares only a general overview of the method and types of recommendations, using conceptual visuals.